Its recent tiff with RayWilliamJohnson notwithstanding, Maker Studios has been on the rise of late as it expands its roster of talent and hires away big names in the entertainment industry. Recently, all of this upward trending has resulted in a big win for Maker: it is now the #1 independent network on YouTube, passing Machinima. According to comScore, Maker now tallies up around 1.6 billion video views each month, with over 100 million subscribers providing over 200 million unique views. The network now contains over 5,000 channels, which combine to release over 300 videos each month. I guess Maker doesn't have a system in place for terminating contracts with defunct creators, since those figures imply that at least 4,700 channels in the Maker network do not produce any videos each month. A Maker exec noted that the company's success lies in its ability to reach many different online video categories. "Our multi-vertical approach is a key differentiator for Maker," he said, "As we expand our Network and programming across different categories we begin to see a huge lift in our monthly unique viewers. Also hit formats, such as [Epic Rap Battles of History] (which averages over 20M views/episode), are expanding our reach outside of core YouTube."
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