Great ads can come in many shapes and sizes. Some, like the recent Old Spice successes, make you laugh. Others, like Google Chrome's 'Dear Sophie', warm your heart and lead to a knowing smile. Some higher budget ads, like my all-time favorite (Nike's 'Write the Future'), simply wow you with amazing production quality. For the third time, YouTube is featuring TED's Ads Worth Spreading initiative, which seeks to highlight the ten best ads from the previous years. As in previous years, the winners are quite varied. Some are funny, some are touching, some are mind-bogglingly clever, and others are inspirational. Kudos to TED for not just picking ten funny ads; instead, they tried to select ads that embodied the choices of six different nomination teams, as discussed in TED's official report: Storytelling, Talk, Brand Bravery, Social Good, Cultural Compass, and Creative Wonder. All ten winners have been placed in a convenient YouTube playlist, which is worth checking out if you have 20 minutes of free time, with each add running from one to three minutes. I personally found it interesting that no TV-length ads were included; in my mind, being able to fit a lot of meaning into a short ad (as in this ad from a few years ago) is a meaningful accomplishment that TED should recognize
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