Fashion -- as the saying goes -- never goes out of style, and that basic idea is bringing a rush of investment to online startups that want to hook into the colliding worlds of clothing and consumerism with an engaging social twist. One of the latest is Chicisimo�--�a social media site for fashionistas to post and vote on pictures of their latest looks, and then buy the look for themselves -- which today is announcing that it's picked up a seed round of $800,000 from a list of angel investors including VitaminaK, a backer of another e-commerce upstart, Alice.com. The news comes as Spain-based Chicisimo exits a long stint in beta mode, which saw the site over the last two years expand to cover seven languages -- Italian, German, French, Polish, Portuguese, Spanish and English. Chicisimo currently has 127,000 active users, with the average time spent on the site per user at 11 minutes.
Wednesday, July 11, 2012
Social Media For The Fashion-Conscious: Chicisimo Chalks Up $800k In Angel Funding
Fashion -- as the saying goes -- never goes out of style, and that basic idea is bringing a rush of investment to online startups that want to hook into the colliding worlds of clothing and consumerism with an engaging social twist. One of the latest is Chicisimo�--�a social media site for fashionistas to post and vote on pictures of their latest looks, and then buy the look for themselves -- which today is announcing that it's picked up a seed round of $800,000 from a list of angel investors including VitaminaK, a backer of another e-commerce upstart, Alice.com. The news comes as Spain-based Chicisimo exits a long stint in beta mode, which saw the site over the last two years expand to cover seven languages -- Italian, German, French, Polish, Portuguese, Spanish and English. Chicisimo currently has 127,000 active users, with the average time spent on the site per user at 11 minutes.
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