Social benchmarking startup Unmetric just expanded its tools to include YouTube, giving brands a new way to measure the effectiveness of their video campaigns. Of course, companies can already see plenty of stats about their videos ? views, likes, and more. But Unmetric tries to synthesize all that data into a single score, and then shows how that score stacks up against competitors.
Saturday, June 30, 2012
Unmetric Scores The Virality Of Brands? YouTube Campaigns
Social benchmarking startup Unmetric just expanded its tools to include YouTube, giving brands a new way to measure the effectiveness of their video campaigns. Of course, companies can already see plenty of stats about their videos ? views, likes, and more. But Unmetric tries to synthesize all that data into a single score, and then shows how that score stacks up against competitors.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment