Airwalk launched their documentary campaign of "Already Famous" in New York City. Fittingly, the film focuses on the culture in urban skate communities and the event's proceeds will go to benefit the Harold Hunter Foundation, a non-profit organization that supports inner-city kids who skateboard.
The foundation provides skateboarding as a vehicle to help nurture individual creativity and the development of life skills to keep kids off the streets. They also provide scholarships..
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