Branded social video--which can be defined as any video content uploaded by a company to YouTube, Facebook, Vimeo, or any other social media site--is becoming more omnipresent as companies attempt to harness the power of the 'trend.' A good branded video campaign can win praise for a company, the Ads Worth Spreading series providing ten worthy examples. One of the groups that tracks branded social video is goviral, which was acquired by AOL last year. Goviral recently released an infographic detailing the top ten leaders in branded video. Unsurprisingly, Red Bull came in at #1; the energy drink giant has built an enormous library of extreme sports clips on its YouTube Original channel. The recent Red Bull Stratos event, which drew millions of viewers (in addition to the several millions more who consumed Red Bull's media content during the significant pre-Stratos buzz. Google finished second, helped without a doubt by the Lady Gaga and Justin Bieber endorsement videos for Google Chrome that have been posted on YouTube. It also certainly didn't hurt that Google, you know, owns YouTube (so they're in the best position to market their brand well on the platform.)
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