Friday, November 9, 2012

Fishbowl Showcases Fails With Final Rewind, Its Fourth UGC Channel

final-rewind-failFishbowl have long been the kings of premium user-generated content (UGC) on YouTube. As we've previously noted, the production company has done well to turn its massive library of America's Funniest Home Videos clips into a series of successful YouTube channel. This week, Fishbowl rolled out Final Rewind, its fourth UGC-centered channel. Final Rewind is similar to Failblog, except viewers get twice the enjoyment as each clip is replayed in slow motion. Many UGC clips are best when played over and over, so Final Rewind allows fail fans to get a second dose of schadenfreude without having to smash on the replay button. "Failure is a concept that translates across all languages and cultures ? especially in video form." said David Beebe, VP of Fishbowl. "There are no barriers to understanding what the fail is. Fail humor is one of the most viral types of content because it is relatable, has an element of surprise and then disbelief, and ultimately, if you admit it or not, we all like watching fails because it makes us feel better about ourselves."

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