![Ad Interaction High on Connected TV Where Ad-Supported Content Preferred [Study] Ad Interaction High on Connected TV Where Ad-Supported Content Preferred [Study]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_v8nLx3QkfCq2Em1B_wo3-hOgiPrLes0lsqITQM4f_qupzoWLrm7c2oJXypablHnDsPl4CyPsDEB-9R7JGT-HQmbidg8RfQADaU7tqcYHVIFtG092mCFjQ3qF6SL8PMEI82_V2mBdTm-bUvDw=s0-d)
YuMe has got some new research showing that online video viewers prefer ad-supported content over actually paying for content in a pay-per-view or subscription-based model while using their connected TVs along with a lot of other good information in�The Who, What, When, Where, Why and How of Connected TV & Advertising. So, while they say ...
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