![Ad Interaction High on Connected TV Where Ad-Supported Content Preferred [Study] Ad Interaction High on Connected TV Where Ad-Supported Content Preferred [Study]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_v9mQttjIy1VUUg0jGoNGCm67ykJfzapBBbX1QGfoYUiy6i_P9aAkiqehQ1gZB2ojffvapfykeLMD9oozg94Uxo9lB2v-XZl69j6Fefvyse5YnCEMn9OnyGWVjABO01GDAqfyF_uSWF7BWdKg=s0-d)
YuMe has got some new research showing that online video viewers prefer ad-supported content over actually paying for content in a pay-per-view or subscription-based model while using their connected TVs along with a lot of other good information in�The Who, What, When, Where, Why and How of Connected TV & Advertising. So, while they say ...
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