![Ad Interaction High on Connected TV Where Ad-Supported Content Preferred [Study] Ad Interaction High on Connected TV Where Ad-Supported Content Preferred [Study]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_vmzCbwnV30C4Yf8Clc9mmkVp74hpDT57gsApFTFXuq2cC3W8MqyIzAyzMKdfeUodE4oqaMvqEUjwOR5RcHh0VG1X1r0tnJHKnU27cAfQT8dV-6mHqHkBc8aBlFS2vrmCQtyT8V8NbJLNvAkg=s0-d)
YuMe has got some new research showing that online video viewers prefer ad-supported content over actually paying for content in a pay-per-view or subscription-based model while using their connected TVs along with a lot of other good information in�The Who, What, When, Where, Why and How of Connected TV & Advertising. So, while they say ...
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