Saturday, March 24, 2012

Political Video Marketing Lessons: 2012 Presidential Candidates Offer New Twist on The Last Hurrah

Political Video Marketing Lessons: 2012 Presidential Candidates Offer New Twist on The Last HurrahOver the weekend, I watched The Last Hurrah, a 1958 movie adaptation of the 1956 novel by Edwin O?Connor.� It starred Spencer Tracy as Frank Skeffington, the veteran mayor of a city that is frequently assumed to be Boston.� Skeffington, who has mastered old-style ward politics, is defeated by a neophyte candidate, who has mastered ...

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